Customer Launch
How Lotus Australia used their customer launch to gain attention.
A case study
Who are we looking at?
Lotus Cars is a British automotive company which manufactures sports cars and racing cars noted for their light weight and fine handling characteristics. For over 70 years, Lotus has led the pack, dare to drive differently and set new standards for innovation and achievement.
Why did Lotus look for support with their product launch?
The Lotus Australia team had ideas for their launch, but not the time or resources to make it happen. With limited time and resources they needed to deliver a flawless event and have reliable on the ground support.
“Thank you for your help organising our event last night. It was excellent and the perfect fit.”
How do we fit into the picture?
Endure was engaged to come up with initial event concepts that worked within a budget. We collaborated with the local team to launch the electric Lotus Eletre - with touches of class, attention to detail and delicious food and cocktails.
Where are they now?
Pre-orders for the Lotus Eletre in Australia have commenced and brand awareness has increased.