Expo Builds
How Ineos Grenadier Australia used Expo builds to grow customer sales .
A case study
Who are we looking at?
Ineos Grenadier is a new automotive brand. Ineos identified a gap in the market for a stripped back, utilitarian, hard-working 4X4 engineered for modern-day compliance and reliability and are bringing it to the people now.
Why did Ineos Grenadier look for support with their expo builds?
The team needed someone who understood the brand to create a rugged but premium environment, that was on budget.
“Jacinta is really hands on and deeply involved with projects and the team.”
How do we fit into the picture?
We developed stands that were on brand: rugged, premium and simple stand design to showcase the Ineos Grenadier at the Melbourne Sydney, Brisbane and Adelaide shows. Using live plants, logs and moss recreating a lush forrest environment, using marine ply flooring if indoors to emphasise the vehicles, stretch tents if outside, as well as vehicle ramps, custom bars with signage and little touches including camp chairs, rugs, rhino cases and information on the vehicles.
Where are they now?
Ineos are successfully delivering their first sales, hitting record productions and are in the stages of launching their next vehicle, the Quartermaster.