Brand Activation
How Nine used their brand activation to make lasting customer and executive connections.
A case study
Who are we looking at?
Nine network is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television networks in Australia
Why did Nine look for support with their brand activation?
Nine have an executive suite the Australian Open annually for executives, sponsors and customers to be entertained and hosted. They need to make the same space look different every year to keep their people engaged with the brand.
How do we fit into the picture?
This executive suite at the Australian Open acted as a place to make connections for sponsors, hosts, executives and talent over the festival. Key to the design of the Nine Network suite was the subtle integration of textures, colours and greenery in a premium lounge type hospitality setting, creating an ideal place for people to engage.