Product Launch
How Lotus Australia used their product launch to grow local sales.
A case study
Who are we looking at?
Lotus Cars is a British automotive company which manufactures sports cars and racing cars noted for their light weight and fine handling characteristics. For over 70 years, Lotus has led the pack, dare to drive differently and set new standards for innovation and achievement.
Why did Lotus look for support with their product launch?
The Lotus Australia team had ideas for their launch, but not the time or resources to make it happen. With global head office coming to Australia for the launch, they needed to deliver a flawless event and have reliable on the ground support.
“Personalised support, responsiveness, ability to understand the brand and deliver a concept.”
How do we fit into the picture?
Endure was engaged to come up with initial concepts and budgets for the launch. Adapting to budget constraints and staying true to the brand we collaborated with the local team to launch the remarkable Lotus Emira. A local bar hidden amongst Melbourne’s laneways in line with the vehicles design philosophy of edgy, urban and distinctive.
Where are they now?
Pre-orders for the Lotus Emira in Australia, are exceeding production predictions, there is an extended wait on vehicle deliveries