Drive Program
How Ineos Grenadier Australia used local drive programs to engage with their customers and grow brand loyalty.
A case study
Who are we looking at?
Ineos Grenadier is a new automotive brand. Ineos identified a gap in the market for a stripped back, utilitarian, hard-working 4X4 engineered for modern-day compliance and reliability and are bringing it to the people now.
Why did Ineos Grenadier look for support with their drive program?
The team needed on the ground local support that was reliable, experienced and could get the job done with a good understanding of the brand.
“You had great ideas, understanding of the brand, past experience , came recommended and strong pricing. You’re really hands on and deeply involved with projects. ”
How do we fit into the picture?
We worked closely with the team to provide creative solutions and a hands on approach. Working with a brand that is basically in startup phase as they emerge into the Australian market needed solutions that were strategic, fast and on budget. Within 4 weeks we promptly pulled together customer drive days in 10 regional locations across Australia and the Agent Australia bootcamp. Hosting over 1,500 customer drives, 1983 coffees and premium rugged locations to immerse people in the brand and product.
Where are they now?
Ineos are successfully delivering their first sales, hitting record productions and are in the stages of launching their next vehicle.